“Hey Mom, Why Are You Wearing My Leggings?”

During our last market, we realized how much  Moms wanted Berry Jane leggings for themselves as much as they loved them for their daughters!  Why should the kids have all the fun, right?    So, that called for a run to the ‘ole drawing board and 5 seconds later, Berry Jane (Women) was born.   Now mom’s can participate in the 1980′s nostalgia that is Berry Jane the same way their little girls do.  With a wide array of colors and styles (Zebra print, yes!) and sizes (XS-XL), you’ll be shakin’ and grooving to Papa Don’t Preach in no time!  Berry Jane (Women) leggings will be available to purchase online after June 2010.

7 Simple Guidelines for Success in Appealing to the Girl/Tween Market

The 7 simple guidelines for success in appealing to children and tween fashions