FOR IMMEDIATE RELEASE
THIS BRAND IS GOING BOLD IN THE YOGA WEAR INDUSTRY
Berry Jane™ Yoga Introduces Colorful And Crazy Collection For Girls
WASHINGTON, DC, January 13 2015 — Since 2009, Berry Jane has been creating nothing but FUN with their line of girls yoga leggings and activewear. For Spring 2015, Berry Jane introduces a colorful and crazy collection for Girls, offering two whimsical collections. Drawing on the inspiration of Superhero Comic Art and Andy Warhol, Berry Jane’s ‘Pop Graffiti’ collection combines the quirky style of pop art with audacious polka dots. The colors and prints are unexpected for activewear, creating a statement collection that easily moves the pieces from studio to street. The second collection, ‘Garden Party’ hones in on feminine and playful elements with fresh spring bloom prints, pink dots and bold color blocking.
Berry Jane has been featured in Hudson’s Children’s Magazine, countless blogs and spotted on young celebrities from Suri Cruise, Miley Cyrus to Nikki Hilton. Berry Jane™ is made in the USA using locally sourced, sustainable and eco-friendly fabrics such as Recycled Polyester, Bamboo, Modal, Tencel and Soy.
BERRY JANE™
Yoga | Activewear Made in USA
www.berryjaneusa.com
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A new leaf has been turned over and I’m super excited to announce the amazing changes going on here at Berry Jane! Some things are the same – like our fun, colorful prints and our Made in the USA quality. But we have expanded, not only with our collections for women, but emotionally, mentally. We have taken a firmer stance on locally sourced, eco-friendly and sustainable fabrics. It has been a tough 4 years since Berry Jane took a hiatus. Now, more than ever, it’s important for me as a business owner to make a stand for what I’m passionate about and what I believe in. In the past, I was pushed here and there with everyone else offering unsolicited opinions of what Berry Jane should be. I heard everything from:
“You need to sell to big box department stores”
“Make it in China or Vietnam for cheaper pricing for retailers”
“The prices are too high, no one will pay $35 for a legging”
“Nobody cares about made in USA”
“You need to find investors”
“Leggings are an accessory, people don’t wear leggings as pants!”
The truth is, Berry Jane was in the forefront of the leggings revolution. We were one of the first leggings collection that provided styles that could stand alone as pants. The collection was well received, though misunderstood. Our fabrics were fun performance fabrics and high quality. We were made in the USA. Berry Jane brought something special to the apparel industry, not mass-produced fast fashion destined to be textile waste.
In 2009, I wanted to make a great company founded on quality apparel, realistic ideals and goals. I didn’t want to chase the money, I wanted to follow a passion and let the money come. I wanted to sell online, direct to customers and create a relationship with them. I wanted to sell what was available and not bank roll all of these wholesale orders, because I simply was not there yet. I was an independent designer and small (very small) business owner. When Berry Jane was first created, it was self-funded. There were no fancy investors, credit cards with large spending limits, or hefty bank loans. It was just me and a few other people, turning the wheels and trying to make it happen. It quickly became amazing and also overwhelming with all of the pressures, lack of capital and my unwillingness to “give away the farm” to investors. So I ended up closing up shop and getting a full time job as a designer at a mid-sized corporation.
Many times, I look back on it all and wish I had stuck it out, but maybe it just wasn’t my time yet. I think the journey from where I was to who and where I am today are a really powerful testament in believing in yourself and your story and just sticking with it. Don’t give up, just adjust if you have to.
Berry Jane is taking baby steps and growing this year in 2015, and we can’t wait to show you what we have coming!
We are happy to see the lovely yoga girls taking the time to show us their Berry Jane yoga leggings in some of the most difficult yoga poses! We are definitely thrilled and feeling the LOVE! Thank you!
We have sooo many exciting things going on and we are bursting at the seams to tell you about it all, but we will refrain for right now. 😉 Please follow us or sign up for our newsletter to be informed of all the juicy details ahead for Berry Jane. We are doing big things and we want you to be a part of the journey!
Photo credits: @holly_Bentley_ and SunKissedYogi
Berry Jane leggings are popping up everywhere!
http://berryjaneusa.weebly.com/press.html
BerryJane introduces their latest leggings in Sparkling GOLD hologram! A perfect addition to any holiday party! Buy them now while supplies lasts at: www.berryjaneusa.com
Berry Jane™ leggings will now be offered online!
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Fashion trends often resurface years after their initial conception. Wedges made a recent return on fashion runways, and chunky cocktail rings became a staple accessory to a new generation. Leggings are no exception. The difference in the resurgence of leggings is how they are being worn.
Leggings, it seems, now can be worn as pants. Wait. Leggings as pants? We hope not. But if you must, at least cover the bum. Many prefer to wear skirts over leggings if the top is not long enough to cover. And tights are NOT leggings. If there is any kind of transparency going on, please double up, like Berry Jane Leggings offers in it’s unique mix-and-match lace and lycra mash-up.
The trend has trickled down from the fashion editors of Vogue and svelte celebrity legs to retail giants such as Target and small towns across the country. There are so many ways to wear leggings these days. It has inspired so many wardrobe options! From the boots or ballet flats to dresses and now miniskirts. Endless, I tell you. Endless.
Here are a few fashion shots we found featuring leggings in their best light. And who did we choose for this celebrity leggings trend spotting? None other than the little queen of fashion, Lourdes Ciccone Leon.
To celebrate Mother’s Day, we are offering 50% OFF your entire order at berryjaneusa.com! Hurry, this offer is very limited!
Use coupon code: MOMMY
BERRY JANE™ Blog 